Tharun Bhascker is all set with his next film as an actor, Om Shanti Shanti Shantihi, a Telugu remake of the Malayalam hit Jaya Jaya Jaya Jaya Hey. Directed by A. R. Sajeev, the film features Eesha Rebba as the female lead, paired opposite Tharun Bhascker. The family drama also stars Brahmaji and Rohini Noni in supporting roles, making it a highly anticipated release.
The makers have announced an attractive offer for the paid premieres, scheduled for January 29. Couples can avail a special 1+1 movie ticket offer at selected centers, including Asian Muktha AC2 Cinemas and Gowthami Theatre. This move aims to entice audiences and create buzz around the film's theatrical release on January 30, 2026.
Medium, Small budget films are adopting innovative strategies to attract audiences to theatres. Om Shanti Shanti Shantihi's buy one get one ticket deal is one such example. Other strategies include releasing films on lower ticket prices, leveraging social media for promotions, and collaborating with influencers to reach a wider audience. These moves are expected to boost ticket sales and create a loyal fan base.
The success of Om Shanti Shanti Shantihi could pave the way for more medium budget films to experiment with promotional strategies. With the film industry evolving rapidly, it's exciting to see how these strategies will shape the future of cinema. The confidence of the makers, despite the recent trend of remakes not doing well, is noteworthy.