Superstar Rajinikanth marked his Television debut with Bear Grylls' survival show Into The Wild which was telecasted on 12 channels of Discovery in 8 different languages including English. The TRP reports claim that the premiere has broken several records.
The episode was premiered on March 23, 2020, during the corona lockown. Reportedly, the cumulative reach of the show was 12.4 million, which is 86 per cent higher than the previous four weeks. A report surfing online states that the premiere helped the network bag 89 per cent share in the infotainment genre. Reportedly, slot viewership grew five times as compared to the previous four weeks.
The show created a huge buzz on social media with #ThalaivaOnDiscovery reaching out to 1.41 billion individuals delivering 3.32 billion impressions.
Into The Wild with Bear Grylls is an innovative new format inspired by Man Vs Wild, which is one of the most-watched wilderness survival television series in the world.
Last year, ‘Man Vs Wild with Bear Grylls & PM Modi’ episode disrupted the Indian media landscape, establishing itself as the TV event of the year.
Beyond Prime Minister Narendra Modi, Bear Grylls has also hosted prominent celebrities in the past such as then sitting American President Barack Obama, Kate Winslet, Roger Federer, Julia Roberts and many more.