It is a common practice pre release business of any film starts after the release of film's teaser or any promotional material of equivalent stuff.
But then, Natasimham Nandamuri Balakrishna's upcoming film has created a huge sensation. The film's theatrical rights were sold out to Asian Films for Nizam area and Usha Pictures for West Godavari for a fancy price.
Wonder what neither a teaser nor a trailer has been released by film's team. "This simply indicates the stamina of Natasimham among trade circles," says a trade source.
Ruler is the title under consideration for this commercial potboiler. It is a known thing that Balayya's makeover with a different beard received humongous response from fans. Sonal Chowhan and Vedhicka are romancing Balakrishna.
KS Ravi Kumar, who directed successful film Jai Simha with Balakrishna, is wielding megaphone for this crazy project. The movie's release date is locked to December 20. C Kalyan is bankrolling the project on CK Entertainment.