Balayya not to Prefer Vamsham?

Till some days ago, all the official film journalists used to write the title 'Natasimham Nandamuri' as a prefix of the name Balakrishna. However, this title has been reduced in length and it is now written as 'Natasimha Balakrishna'. The journalists are not mentioning vamsham's name as 'Nandamuri'. Is it a deliberate attempt by the journalists or it is an order of Balakrishna? 

Inside sources are saying that Balakrishna has realized mentioning his Vamsham's name repeatedly, sends wrong signals among people. Though his fans may like Balakrishna uttering the dialogues using the word vamsham, many people feel it disgusting. That's why he would have asked the journalists not to mention his surname before his name. Long back, journalists tried to write Chiranjeevi's name as 'Konidela Chiranjeevi'. However, Chiranjeevi has never allowed the journalists to write his surname before his name. That's why the word 'Mega' is mentioned instead of 'Konidela'. 'Mega' also stands for the best.