Nandamuri Kalyan Ram comes very late into the action. After establishing the banner of NTR Arts, Kalyan Ram stood far behind in the star’s race, but managed to be a Producer and hero of difference. With movies like “Athanokkade” and “Hare Ram” doing fine at Box Office, Kalyan Ram took some time to come again with “Jayeebhava”.
Against the expectations of the audience, the movie turned out to be a family entertainer but with the masala in inappropriate doses. This made “Jayeebhava” to suffer with an average talk from the day of release.
With released Ek Niranjan and again the same average farer was still not enough to save Jayeebhava’s downfall. As per the trade talk, collections for “Jayeebhava” went on to decline and Kalyan Ram’s ‘hat-trick’ trick failed.