AP vs TG controversy over the title of Idupu Kayitham

Priyadarshi and Naga Durga starrer directed by Vamshi Reddy Donapati is titled in an interesing and never heard manner as Idupu Kayitham.

The title created controversy with the people from Andhra Pradesh mocking the Telangana title and sacastically questioned whether the film would be dubbed into Andhra langauge. Some even questioned whether Idupu Kayitham is a correct word or not.

In the midst of all this ,Telangana people started blasting Andhra people. Producer Madhura Sreedhar Reddy says "Idupu Kayitham means divorce papers and is a commonly used expression in Telangana. If people were unfamiliar with the meaning, they could have simply asked us instead of making snide remarks. It unnecessarily revived an old regional issue and led to comparisons that were completely avoidable,"

Madhura Sreedhar recollected how he was criticised and mocked for naming his film as Dorasani. He said "Even then, I was subjected to cheap comments on social media, but I ignored them because the title reflected the soul of the film. Authentic storytelling should never be compromised out of fear of criticism. It may only be a small section making such comments, but it reveals a certain mindset. Such remarks hurt people and inevitably invite a backlash. If the film itself had contained something objectionable, criticism would have been understandable. But mocking a native Telangana title is simply not right,"

He added "Balagam, made on a budget of around ₹3 crore, went on to gross nearly ₹20 crore and became a cultural phenomenon. More recently, Raju Weds Rambhai, produced on a modest budget of around ₹2 crore, collected close to ₹10 crore at the box office. These films prove that rooted Telangana stories have both cultural and commercial appeal. If you explore Telangana folklore, you will discover immense depth and hundreds of untold stories waiting to be brought to the screen. Instead of ridiculing our native expressions, we should be encouraging more such films,"

Madhura Sreedhar concluded "Just as Marathi, Punjabi and Bhojpuri cinema have built distinct identities while remaining part of Indian cinema, Telangana too deserves recognition for its unique language, culture and narratives. We need Telugu cinema, but we should also celebrate Telangana cinema as a distinct cultural identity,"

---- Pramod Nandivada