The South Indian film industry Stops taking single decisions on theatre and OTT release rule

The South Indian film industry is at a big turning point now. SIFPA gave a new circular. It asked all film people to stop taking single decisions on theatre and OTT release rules. The group said no one should make any public or business move until the joint meeting in June 2026. The issue is serious because theatre business and OTT platforms are changing fast. Producers, distributors, and theatre owners all feel the pressure. SIFPA wants everyone to sit and talk together before any step.
The circular says the film business in five southern states and four languages is facing new problems. OTT deals are coming early and theatre runs are getting short. This is hurting box office money. So SIFPA asked all groups to wait. No one should announce dates or deals alone. The goal is to find a fair plan that helps everyone. The letter went to all major bodies like Telugu, Tamil, Kannada, and Kerala film chambers and producer councils.
A big meeting will happen in Kochi next month. Producers, distributors, exhibitors, and theatre owners will join. They will talk about how long a film should run in theatres before OTT. They will also discuss money sharing and how to keep theatres alive. Many theatre owners say early OTT release is killing footfalls. Producers say they need OTT money to survive. SIFPA wants a middle path that works for all. The meeting should give clear rules that follow the law too.
People online say they miss the theatre feel. At the same time, OTT fans want faster home release. The fight over release gaps got strong in the last few months. Big films are part of this debate. Now the June 2026 Kochi meeting is seen as a key moment. The result may change how South Indian films release for years. Everyone is waiting to see what the joint decision will be.








































