Prabhas' upcoming film The Raja Saab has made waves in the Telugu film industry with its massive theatrical rights deal. The film's rights in Andhra Pradesh and Telangana have been sold for a whopping Rs 180 crore, making it one of the highest deals ever for a Telugu star in the two states. This surpasses the previous record held by Prabhas' own films, Salaar and Kalki 2898 AD, which were sold for under Rs 160 crore in the Telugu states.
The distributors, People Media Factory and Mythri Movie Makers, are eyeing a massive release on January 9, with plans to secure close to 900 theatres across the two states. The film's success is crucial, given the record-breaking deal, and the distributors are banking on Prabhas' crowd pulling ability to ensure strong initial collections.
The Raja Saab's worldwide business is expected to be substantial, given its strong theatrical rights deal and widespread release. Trade analysts believe that if the film opens well during the Sankranthi season, it could justify the record breaking valuation and reinforce Prabhas' standing as one of the most bankable stars in Indian cinema.
With its horror comedy genre and Prabhas' star power, The Raja Saab is generating significant buzz among audiences. The film's success will depend on its performance in the Telugu states and other regions, but the initial signs are promising.