Ala Vaikunthapurramloo overseas rights were sold for good price and the Allu Arjun starrer film that received unanimous positive talk from critics and audience alike performed exceptionally well in all territories. The film so far collected nearly $3.7 Million in USA and it is still posting decent numbers there.
Meanwhile, Blue Sky Cinemas that released the Trivikram Srinivas directed film in overseas expressed their surprise over the cheap act of producers of the film. They were actually surprised to see the film streaming on Netflix. They were actually informed that, digital rights were sold only for Sun Nxt which was not available outside India until recently. They have now started their services in USA a month back.
“We are told that movie was sold only to Sunnxt and at the time of movie release sunnxt is not available outside India, so we used that tag not available in amazon or netflix. It so happened that sunnxt started its service in USA like a month back. Netflix is a surprise for us,” stated the distributors.
Fortunately, Ala Vaikunthapurramloo turned out to be a mega blockbuster. Had the film received average to below average talk, distributors would have lost plenty with early premiere in OTT platforms. This is no less than cheating.
It is known that, with prior information from producers, the overseas distributors then released a poster that Ala Vaikunthapurramloo will not be available in Amazon Prime Video or Netflix.
In fact, few Tollywood producers who felt it was a great initiation also feel cheated now.