Of late it has become a fashion for heroes and directors to coin the word New Age Cinema. Though no one is aware of what it really means, many are under the impression that coming with Bold Content in the guise of changed tastes of Genex movie lovers is the new age cinema.
Many are coming with Bold Content and adding cult tag by themselves and boasting that they came with modern film according to the genex movie lovers tastes. But even the genex movie lovers are not watching or appreciating their Bold Content.
Family viewers recently got a huge shock when they watched Nagarjuna to lip-lock hot foreign beauties and Rakul Preet Singh kissing another female in Manmadhudu 2. What can one say about the thought process of a senior citizen like Nagarjuna.
Many such films came in the last three to four years. Recently a young hero's film which included more bold scenes and lip-locks than strong story left the buyers in around Rs 10 crs losses.
If the claims of the filmmakers that they are coming with new age films, then even the genex movie lovers are rejecting their films. Better the makers introspect and realize that new age film is not about liplocks, intimate scenes and breaking family values and traditions. Till that time, they face rejections from all quarters.