Inner Talk of 'Sathya Murthy' Business

How loud might be the buzz with trade reports and how voluminous may be the openings yet ‘S/O Sathya Murthy’ has mountainous task to climb upon in order to save its buyers. As already informed, makers have sold the film at ultimate prices showing the combination craze in Allu Arjun and Trivikram Srinivas. Going by the holiday season and favorable release time, many of the distributors speculated on ‘Sathya Murthy’ to become one more ‘Aththarintiki Daaredi’ or ‘Race Gurram’ which isn’t so.

Prospects look bleak with entry of ‘Ok Bangaram’ diverting a major share of population towards it and there is still a big gap to save ‘Sathya Murthy’ from falling into overall deficit. Huge promotions although helped to build positive vibrations on Allu Arjun and Trivikram Srinivas film post the release, this seems to be not at all enough.

According to an inner talk in cinema business zone, almost all the buyers in all the regions of TS and AP are fighting very hard to reach the breakeven point. ‘If interests and other financial calculations are taken into account, ‘Sathya Murthy’ can be roughly a 10 Crores loss making venture for buyers,’ a popular verdict expressed by an anonymous seasoned distributor.