Exhibitors hellbent on share from Peddi revenue

Ram Charan's Peddi directed by Buchi Babu Sana which hit the screens on 4 June got good response in two Telugu states. Now reports are coming that Telangana exhibitors are demanding 7.5% share from the Peddi revenue due to hike in ticket rates.

However,producer of Peddi, Satish Kilaru shocked them saying he wasnot aware of any such understanding and he wasnot part of any such deal . An exhibitor says “The Telugu Film Chamber had promised exhibitors 7.5 per cent of the revenue generated through the hiked ticket rates for ‘Peddi’. Some exhibitors are even considering deducting their share from collections and remitting the balance to distributors and producers, since the commitment was made by the trade body,”

He added “They have to give us the amount. There is no other way,” and continued“For example, if a theatre earns `40,000 because of the increased ticket rate, the exhibitor must get 7.5 per cent of `40,000. Our demand is both justified and logical. Andhra Pradesh exhibitors were also promised a separate compensation structure, and they too are awaiting clarity,”

A senior member of the Film Chamber expressing disappointment said “The top office-bearers of the Telugu Film Chamber of Commerce and the Telangana Film Chamber of Commerce have lost credibility by joining a delegation to meet Chiranjeevi. It would have been more appropriate if Chiranjeevi had visited the Chamber’s office, as it would have increased the stature and authority of the trade bodies,”