In the film industry, it’s not enough if you make a good film, what matters is that you make the audiences come to the theatres to watch it. A touch of creativity and spontaneity in the promotions is extremely essential to make crowds curious about the product – this is where Jathi Ratnalu has been a success story. The superb trailer aside, its cast including Naveen Polishetty, Faria Abdullah, Priyadarshi and Rahul Ramakrishna has been at its witty best in their television and pre-release appearances.
The goodwill for Naveen, who has no godfather in the industry, is immense, given his growth from being a YouTube content creator to his Bollywood appearances and his credible Telugu debut with Agent Sai Srinivasa Athreya. His comic timing has been sparkling, to say the least, and the promos of Jathi Ratnalu have more or less confirmed that he’s repeated his magic. Naveen has spearheaded the promotions and his terrific stage presence has charmed crowds everywhere.
In big projects, the star presence is enough to do the crowd-pulling while small budget films must employ out of the box strategies. The young cast in Jathi Ratnalu has displayed good spirit in their promotions and hasn’t shown any airs. Aswini Dutt’s daughters Priyanka and Swapna have showcased good expertise in taking the legacy of their production house forward with their smart choices yet again. The film has been made at a budget of less than Rs 5 crore and the buzz surrounding it ensures that its theatrical business will be a safe bet.