The film industry goes by sentiment and even atheists go along with all in following the superstitions and sentiments. No one is ready to compromise on successful sentiments.
Now Super Star Mahesh Babu's Sarileru Neekevvaru team too is following a same sentiment. Just like Telangana CM KCR's 6 sentiment, Mahesh Babu's team is following 9 sentiment.
Right from the launch of the project, this sentiment is seen in their actions. On Dasara, they released the poster at 5.04PM. Recently they released Mahesh Babu's intro poster at 9.09 AM. Now on Diwali they released Vijayashanthi's poster at 9.09 AM. They also released new poster of Mahesh Babu at 5.04 PM. This shows how strongly they are following 9 sentiment.
Some are wondering why the makers are not following the same 9 sentiment in the case of Sankranthi release. The makers are releasing the film on 12th January 2020.