While unique promotions help a film to generate interest among audiences to bring them to theaters, good or likeable content will contribute to rake big numbers at box office. Recently released RX 100 is best example for this.
RX 100 that marked Ajay Bhupati’s directorial debut is doing exceptional business at ticket window. Guess what, the film grossed Rs 10 crores in its first weekend run. It is already a double blockbuster for its budget.
They promoted the film including bold content in teasers and trailers. Lead pair Karthikeya and Payal Rajput enticed youth with their intimacy in many places. In fact, more than the content, cine goers are tempted with high dose of romance in the movie.
Those who watched the film are bowled out by unexpected twist in the climax, which helped the film to get good opinion on it among critics.