Modest Theatrical Business For Mirai

Teja Sajja's Mirai has generated significant interest among audiences and trade, and the producer's decision to sell the Telugu version's theatrical rights for ₹24.5 Cr is being seen as a smart and calculated move. Despite the film's hype, the producer opted for a reasonable price, ensuring that the buyers' risk is minimized. The worldwide breakeven mark is set around ₹25 Cr, and with the film's budget being around ₹60 Cr, the makers have already recovered a significant amount through non-theatrical rights.

The producer, TG Vishwa Prasad, and Krithi Prasad could have easily sold the film for a much higher price, but that would have reduced the profit margin for distributors. By selling the rights at a reasonable price, the breakeven mark seems easily achievable, and the risk is minimal. The area-wise breakeven details for the Telugu version are: USA - ₹4.5 Cr, Andhra - ₹8 Cr, Nizam - ₹7 Cr, Ceded - ₹3 Cr, and Karnataka - ₹2 Cr.

Directed by Karthik Gattamneni, Mirai is a fantasy entertainer that features Teja Sajja, Manoj Manchu, Ritika Nayak, Shriya Saran, Jagapathi Babu, and Jayaram in prominent roles. The music is composed by Gowra Hari. With its high quality content, the film has generated significant buzz among audiences.

If the film live up to the high expectations, Mirai could mint crazy profits for buyers, and the risk is minimal. The film's producers have made a strategic decision to sell the rights at a reasonable price, ensuring that the film's success is not compromised. With its engaging storyline, impressive visuals, and action blocks, Mirai is shaping up to be a profitable venture for all stakeholders involved.