Aamir Khan Bold Move Announcing Sitaare Zameen Par On YouTube For Price From August 1

Aamir Khan's decision to release his film Sitaare Zameen Par on YouTube's pay-per-view model has sent shockwaves in the industry. What made this move even more surprising was the revelation that Aamir Khan rejected a whopping 125 Cr offer from Prime Video for the digital rights of the film. This decision was driven by Aamir's aim to start a new streaming platform and make the film accessible to a wider audience.

From August 1, Sitaare Zameen Par will be available on YouTube Movies at a budget-friendly rate of Rs 100 in India. The film will also launch in 38 other countries, including the US, UK, and Australia, with local pricing. Aamir Khan's goal is to make the film affordable and accessible to many, and he believes that this model will help achieve that. By releasing the film on YouTube, Aamir Khan hopes to reach every corner of India and ensure that everyone benefits from it.

Aamir Khan's decision to adopt the pay-per-view model is a bold move that could potentially disrupt the traditional film distribution model. By releasing the film on YouTube, Aamir Khan is not only making it accessible to a wider audience but also giving viewers the flexibility to watch the film at their convenience. The actor's calculation that a family of four can watch the movie for just Rs 100, which breaks down to Rs 25 each, highlights the potential of this model.