Vijay Deverakonda's highly anticipated film Kingdom is set to hit theaters this Thursday, and the buzz is building up. The film's trailer generated a lot of excitement, and the pre-release event last night was a huge success, thanks to Anirudh's energetic performance and positive review. The movie has received a U/A certificate with a runtime of 160 minutes, after some minor cuts were made to reduce the violence.
The film's break-even target is pegged at 50 Cr, considering the pre-release business and production costs. The Nizam rights were sold for 15 Cr, Andhra for 15 Cr, and Ceeded for 6 Cr, totaling 36 Cr for the Telugu states. The digital rights have been sold to Netflix for a whopping 50 Cr. With good advance ticket sales and a positive word-of-mouth, Kingdom can achieve its break-even target. However, the makers' limited promotional efforts in other languages might impact the film's performance.
Vijay Deverakonda is facing a dull phase in his career, and Kingdom needs to be a solid hit to revive his fortunes. The film's success will depend on the audience's response and the word-of-mouth. Directed by Gowtham Tinnanuri, Kingdom has all the ingredients of a successful film, but it remains to be seen how it performs at the box office. Kingdom is also crucial film for Director Gowtham as it's success will proper him into A- League directors.
The film's advance ticket sales are looking good, and the buzz generated by the trailer and pre-release event is still going strong. If Kingdom receives positive reviews from audiences and critics, it can achieve its break-even target and potentially become a hit. However, a negative response could impact the film's box office prospects. Meanwhile, leaving aside about early Premiers here in Telugu States, Kingdom opted for early Premiers at US. So, the reviews will be out by the before night of Kingdom's release day.