Tamannaah Bhatia Signs Lucrative Deal with Mysore Sandal Soap

Actress Tamannaah Bhatia has signed a mind-blowing deal to become the brand ambassador of Mysore Sandal Soap, manufactured by the Karnataka Government under Karnataka Soaps and Detergents Limited (KSDL). The deal is worth a whopping Rs 6.2 crores, and Tamannaah will be promoting the brand for 2 years. This move has sparked controversy, with Kannada activists criticizing the Karnataka government for choosing a non-Kannadiga actress over local talent.

The decision to appoint Tamannaah as the brand ambassador has been defended by KSDL Managing Director Prashanth PKM, who stated that the company aimed to choose an ambassador with global appeal to boost sales. Despite the criticism, Tamannaah's popularity and massive following are expected to benefit the brand. The actress has gained huge popularity in recent times with the massive hit of her special song, Aaj Ki Raat from Stree 2, and this brand deal will further enhance her image.

The appointment of Tamannaah as the brand ambassador has drawn criticism from netizens and Pro-Kannada outfits, who questioned why a Kannada actress wasn't chosen for the role. Some suggested that home-grown talents like Rashmika Mandanna, Deepika Padukone, or Pooja Hegde could have been considered instead. However, KSDL officials clarified that these actresses were already tied up with other brands, and Tamannaah's popularity made her a suitable choice.

Tamannaah will start appearing in the ad shoot soon, and the company will launch products with her as the face of their brand promotions. With her growing popularity and massive following, Tamannaah is expected to bring a significant boost to the Mysore Sandal Soap brand. The deal is set to benefit both the actress and the brand, and fans are eagerly waiting to see Tamannaah's promotional campaigns for Mysore Sandal Soap.