Behind the Movie Ishq: Young hero Nitin being on a flop run from very long period joined the hands with cute Nithya Menon for this romantic love subject in the direction of Vikram. As music by Anup Rubens has got a positive buzz, let us see how far this flick will help Nitin to find some positives.
In The Movie Ishq: Sportsman Shiva (Ajay) is the only son of Police Commissioner (Nagineedu). Unable to win the love of his college mate Divya (Sindhu Tolani), Shiva turns psychic for a while and is thrown out from house by his dad.
After 3 years, story begins with college student Rahul (Nitin) on boarding a Delhi to Hyderabad bound flight falls instantly in love with Priya (Nithya Menon). After initial upsets, Priya understands Rahul and meanwhile flight will have an emergency landing in Goa. With help of his Aunt Jaya (Rohini) in Goa, in no time Rahul and Priya get close. On arriving in Hyderabad, it’s time for twist as Priya’s brother is none other than Shiva and Rahul’s sister is none other than Divya. How did Rahul and Priya’s love story steer towards a happy ending forms the rest.
Values of the Movie Ishq: As said above, story of the film is pretty straight with no hiccups. Screenplay by Vikram was refreshing in first half while second half has got some regular shades. Direction wise, the way Vikram weaved romantic thread between Nitin and Nithya is quite impressive. Cinematography by PC Sreeram stood top notch elevating every simple expression of lead pair. His work is above the adorable level. Dialogues by Ramesh Samala were very much conservative living up to the purpose of director’s demand. Editing by Sreekar Prasad helped the flavor of love to remain in-tact. Music by Anup Rubens is also one of the highlights. All the songs were well picturized.
Performance wise, Nitin has cut down his extra mannerisms for a better result. With short hair and stylish look, he was apt living as Rahul. More than Nitin, it will be Nithya who will win more accolades for lively performance. She was too cute and definitely anybody is to fall in love for such innocence. In fact, Nithya was living larger than life in her character. Ajay got a short tempered character well handled. Nagineedu is okay. Ali’s comedy for a scene was rib tickling. Sindhu Tolani too has done well. Of the remaining, Rohini, Duvvasi Mohan, Supreet etc were justified.
Out of the Movie Ishq: Particularly movies of this genre are targeted at class audience in metros. Director Vikram for most of the time succeeded in his efforts which resulted in the form of wonderful work of chemistry between Nitin and Nithya. The delicacy of narration seen in first half disappeared in second half. PC Sreeram ascended the ambience of film with his decent texture of camera exposure. Every frame has his autograph signed.
First half is completely Nitin and Nithya oriented with squishy treatment keeping audience glued to screens immersing in love. Episodes before the actual titles and pre-climax scenes reveal the actual lock paving for an exciting second half. Dismally, second half has gone just on expected lines until the entry of goon Kala (Supreet) leading the story towards climax. Absolutely speaking, major strength of film is fabulous first half.
Categorically, Nitin coming from a long break has many reasons to feel good about ‘Ishq’ well substantiated by presence of Nithya. If you are looking for a simple love story with distinctive treatment, then go for ‘Ishq’ and have a visual feast. When it comes to lower or what others say mass audience, there is nothing much to offer. On closing note, director Vikram will be one director who can be looked after in near future.
Cinejosh Verdict of the Movie Ishq: Simple Love Story Aesthetically Shot.
Reviewed by Srivaas