Allu Arjun's project with Venu Sriram has been in discussions for quite some time. When Allu Arjun lined up other projects like Pushpa after his blockbuster Ala Vaikunthapuramlo, many felt that he shelved the project with Venu Sriram.
This came as a surprise as Allu Arjun promoted the project titled Icon even during the elections sporting a cap bearing Icon name. Finally, it came out that Allu Arjun decided to turn Icon into a pan India entertainer and asked Venu Sriram to work on it.
Now inside talk is story discussions are underway. Buzz is Venu Sriram will complete the full script and narrate it to Allu Arjun soon. Rumors have it that Allu Arjun will be playing the role of a blind person in the film. These rumors surfaced as Icon came with the tagline ' Kanapadataledu'. Sources have it that Allu Arjun will romance two heroines in the film.