Million Views Strategy Costing Producers A Bomb

Creative promotions especially on Social Media play an important role in making people come to theatres when films release on the silver screen. Following the outbreak of corona and the shutdown of theatres, films got released on OTTs. Social Media importance grew even more and with the opening of theatres, the makers are planning to attract viewers attracting with their promotions.

Most of the films are releasing depending on Social Media. Filmmakers of new and upcoming films started promoting their films with pre-release functions, first look, audio, teaser and trailer launches on Social Media. What is surprising all is a record number of views for almost all of them irrespective of the star cast present in them.

Industry sources revealed the secret saying none of them got genuine views based on strong content. They are spending lakhs to get record views. Makers of one film spent a whopping 30 lakhs to get a million views for their film on Social Media. Makers of another six films spent a whopping one crore to get a million views on 24 hours for their films.