BA RAJU, Emperor Of Telugu Cine Media

Which job is tougher? Producing a film or taking it into the public reach. Well, both are significant in their own perspectives but there is only and only one man in Telugu film industry who stood as a perfect example in synchronizing both the departments and he is Ba Raju.

In fact production is an individual's burden but a PRO is that kind of entity who takes on the producer's burden so that the product gets maximum visibility. Ask any producer in TFI, who gives the best of such visibility and the answer would be the golden hearted Ba Raju.

More than 40 years of vast experience as a journalist and PRO, then as a magazine owner and producer, his journey is incredibly inspirational for many of us. Even today, many of us who have any questions on progression of Telugu cinema in last half century, the encyclopedia is one and that’s Ba Raju.

Leading the publicity teams from front and moulding himself to the dynamic promotional trends viz. from yester generation simple wall posters to present digital social media posts, Ba Raju has been an evidence at every step with a mark of his own.

The kind of relationship he shares with actors, filmmakers and other prominent people in the industry is unimpeachable. He is like a ‘Peddanna’ for journalist community and inspired many to take up journalism or PRO job.

Meanwhile, birthday wishes have been pouring in for Ba Raju from all the corners and we at CJ on behalf of Telugu film fraternity wish him a Happy Birthday. Long live and stay healthy Raju garu!