Tollywood's young and talented hero Naga Shaurya taking a cue from other heroes started his own production house named Ira Creations. He came with films like Chalo and Aswathama. Under the production house recently another project Production No4 had been launched with director Anish Krishna.
Naga Shaurya's family started another banner Ira Cinemas as an extension of Ira Creations. They started a thriller under debutante Sunny Komalapati. A talk is going on in the industry that Ira Creations team over hype their projects right from the start and this is in turn having a negative impact.
Ira Creations first film Chalo turned out to be a super hit. It became a silent hit but the next two films disappointed all. Aswathama which got a good hype due to promotions failed to get decent collections. Many say the films which came under Ira Creations after Chalo got flop talk due to over hyped promotions.
They are of the opinion that similar thing is happening in case of Production No 4 and analysts feel it is better to finish the projects silently without creating any hype and let the projects talk at the box office with their performance.