Amazon, Netfilx No Reach To HotStar!

Over-The-Top (OTT) media refers to Internet streaming, which is known as the delivery of sound, video and other multimedia over the Internet. India has lots of options when we talk about OTT services; it is being seen that in the upcoming five years India will see significant growth in OTT Services.

Interestingly, HotStar is the top player in India with a share of 28% in the Indian OTT market as of August 2019. HotStar had nearly 62 million monthly active users as of August 2019, thanks to local content and digital rights to stream IPL matches. It is the only service with content partnerships with the top three global studios – HBO, Fox, and Disney.

MX Player holds second spot with a share of 20% and JioTV is in third place with 17% market in India. Surprisingly, Amazon Prime Video and Netflix are far-off in the competition with 9% and 6% OTT market respectively. Here’s the list of Top 10 Players by market share in the Indian OTT market:

1. HotStar -28

2. MX Player-20

3. JioTV -17

4. Amazon Prime Video - 9

5. Netflix - 6

6. SonyLiv- 5

7. Airtel Xstream-5

8. TataSky -4

9. Voot-3

10.Zee5-3