Ever since streaming services Amazon Prime Video and Netflix ventured into Indian market, filmmakers started earning additional revenues in form of OTT rights (Over The Top Media Services). Everything looked fine in the beginning. But, filmmakers and distributors are now witnessing the negative effect of the OTT resolution.
Early streaming of films in these portals indeed is affecting theatrical business. Buyers fear to invest huge bucks on films of late as revenues from theaters have been dropped off in recent times. Especially, the overseas market of Telugu films has been shrinking due to Amazon and Netflix.
Amazon is streaming even super hit films within a month days after their theatrical outing. So, audience, especially the overseas viewers are waiting for OTT version to release. In one word, the OTT business is killing the theatrical business of films.
Recently, makers of Stylish Star Allu Arjun’s Ala Vaikunthapurramloo took a great decision of not selling OTT rights. They released a posted saying the film will not be available either in Amazon or in Netflix. They are not worried of losing handsome deal for OTT rights, hoping the same will be recovered through theatrical business.
It is learnt that, it was director Trivikram Srinivas’s resolution to keep away from OTT business. Perhaps, he would continue the trend for his next films as well. It is known that, Trivikram instead taking remuneration takes home share from his films’ business.
Coming to Ala Vaikunthapurramloo, the film co-starring Pooja Hegde in female lead is fast progressing with its shoot. The hilarious family entertainer is scheduled for release during Sankranthi, 2020.
Trivikram’s resolution is an eye opener for Tollywood filmmakers, what do you say!