Pre Sankranthi season is considered to be deadly un-season for Telugu films. The real festive season begins from the matinee of Bhogi festival. Mega Power Star Ram Charan, however, hasn't shown any sort of mercy on the un-season. Yes, In spite of the impact of pre festive season, Vinaya Vidheya Rama had a wider release with maximum fulls recorded across towns and cities of Telugu states.
According to reports, the film recorded housefuls in cities such as, Vizag (10/10 4 am show, 14/14 7 am show, 13/13 noon show and matinee), Ananthapur (7/7 matinee), Vijayawada (5/6 morning shows), Srikakulam (5/6 matinee) Kurnool (11/11 matinee). And the film recorded on par or more than on par fulls for its 1st shows in comparison with matinee shows indicating the sustainability at the box office.
VVR is expected to stand as the Sankranthi biggest hit irrespective of of the ratings. However, real stamina of the film can be disclosed post the festive season.