'I' Pre Release Business Shocking

South Indian top director Shankar's 'I' is doing shocking pre release business business across AP and Telangana. The movie's Telugu version's rights were acquired by NV Prasad for an all time record price of Rs.36 crores and he again sold it out to the buyers and made it around Rs.40 crores. Reports are that the movie's Telangana rights were given to Rs.15 crores on advance basis. In Ceded, the movie fetched Rs.7.2 crores. In entire Andhra region, the movie fetched Rs.17 crores in the form of theatricals. 

'I' is gearing up for release on January 14. Vikram and Amy Jackson are the lead stars of the movie. Music was composed by AR Rehaman. Aascar Ravichandran is the producer.