Aadi's 'Rough' Nizam Area's Sensation

Young and talented hero Aadi is ruling the roost at the box office with his latest offing 'Rough' now. Having received divided talk on the day one of its release, the movie has managed to sustain with rock steady collections and has already got break even. In order to take the advantage of the positive mouth talk spread on the movie, the exhibitors of Nizam area have increased the number of screens in the second week of its run. Reportedly around 15 theaters were added in the second week of its run in Nizam alone. The movie is also doing good in AP with impressive collections. 

Apart from Aadi's performance, action and dancing skills which made the movie a successful venture, lukewarm responses on other movies released recently are the reasons for 'Rough's hit result. Rakul Preet Singh romanced with Aadi in this movie.CH Subbareddy has directed the movie on Sridevi Entertainments.