He is regarded as the Media Baron of AP. Till some years ago, he ruled the media world like a monarch. He showed considerable domination in AP politics as a king maker. In tollywood too, he tried to dominate projecting his favourite heroes as number one heroes. However, never ever had his attempts worked out well in his favour in tollywood. With his misfortune, his favourite political party lost in two consecutive general elections. If the party loses again, definitely, the Media Baron goes into frustration. However, as per the changed political trends, the media's favourite political party appeared to score somewhat better results than previous elections. But then, it remains to be seen these 'better results' would helpful for the party to get into power or not. On the other hand, state's division turned out to be a major blow for the Media Baron, as all of his properties are located in Hyderabad. Wish that the media head's favourite political party gains power and make the media head getting little smiles on his face.