Stylish Star Allu Arjun's 'Iddarammayilatho' was released on 31st May and received highest openings in his career. Apart from superb dances, fights and romance, two dialogues in two different scenes on Chiranjeevi and Pawan Kalyan are receiving great response from the audiences. Having danced the 'Gang Leader' steps of Chiranjeevi, Allu Arjun says, "Edo aadatham gaanee, evadu enni chesinaa, boss ni cheraledu." In another sequence Brahmanandam says, "Ee prapancham prathi vedhavaa Pawan Kalyan fyaney".
Dusky beauty Amala Paul and sexy siren Katherine Tresa have romanced with Allu Arjun in this action and romantic entertainer. Devi Sri Prasad has scored the music of the film. Maverick director Puri Jagannadh directed this movie. Bandla Ganesh Babu produced the movie on Parameswara Art Productions.