In the time when films are struggling to attain hit status, even after receiving good reception from critics, Venky Mama despite getting mixed reviews is doing wonders at box office. Many factors worked in favor of the film, but producer Suresh Babu’s perfect planning is the major reason for the film’s success.
Starring Venkatesh and Naga Chaitanya in leads, Venky Mama was made on moderate budget. The film had made a pre-release theatrical business of Rs 36 crores. In less than two weeks time, Venky Mama has entered profit zone. The film so far has collected 37.40 Cr share.
Venky Mama was off to flying start and it had good run in its first week. The same momentum continued in second week as well, despite new releases. The Christmas holidays also helped the film to rake good numbers.
Suresh Babu locked perfect theaters for the film and he opted to vigorous promotions before and after the release. Venkatesh and Naga Chaitanya’s combination also brought enough craze for the film.
There was lots of confusion over the release date and they didn’t get enough time for the promotions. Still, Suresh Babu with his master brain implemented all right strategies to garner the attention and then making Venky Mama a commercial hit.
With no noted film is releasing for couple more weeks, Venky Mama is expected to make good business until the new arrivals for Sankranthi.