'Arya 2' gels well with Mallu audience.

Allu Arjun’s charisma is ever growing not just in Tolly town but even in Mallu town. Sources say that, Allu Arjun’s ‘Arya2’ Malayalam version which is released in Kerala last week is doing wonders at BO.

Trade pundits are projecting the movie as a super hit based on the collection reports of first three days. ‘Arya 2’ Malayalam rights which are purchased for a whopping amount of Rs.1 crore has been released all over Kerala in 65 theatres and first three days of collections are known to be Rs.67 Lakhs with almost all shows running to full houses.

So, Allu Arjun has been a new revelation in this Mallu kingdom.