First Victory for JNR!

‘Jayammu Nischayammu Raa’ is a catchy title making rounds in Telugu film industry from quite some time. The film starring Srinivas Reddy, Poorna as lead actors went viral with one song ‘O Saari Itu Choode’ and distribution circles went crazy making calls taking information about producer, director and thus business offers.

As per the official information we received, Neelam Krishna Reddy of NKR Films (his earlier film ‘Inkokkadu’ starring Vikram) ran away with complete negative rights of JNR paying a whopping price of Rs. 7 Crores. This is astronomic number for a project with relatively weak casting of Srinivas Reddy and Poorna. Yet, NKR seems to have believed on new found adoration from Telugu cinema lovers for multiplex flavored romantic movies like what happened recently with ‘Pelli Choopulu.’

Made on a shoe string budget, producers of JNR are more than happy to keep their product in NKR hands. We need to wait and see how far NKR’s judgment goes right or wrong but this is a first victory for JNR on pre release trade terms.