Simple economics in any business is… what’s the investment and what’s the ROI? In cinema field, there is something more than this simple mathematical equation. Like a popular saying, Kukkanu Oopina Kaasulu Raalathaayi… fresh comers in film industry strive more for identity, recognition and there by building a brand of own which pays money later on in exponential terms.
‘Pelli Choopulu’ is one of the biggest commercial hits in this year and none has to debate on it. Producer Suresh Babu yet again showed his business acumen buying the film at cheapest price and then does the rest of trade. As per early Box Office reports, ‘Pelli Choopulu’ might end its total run at Rs. 25 to 27 Crores, all including the satellite and remake rights.
The young and enthusiastic fresh team (actors, technicians) played excellent in making and promoting ‘Pelli Choopulu’ aren’t real financial beneficiaries. However, each of them gained something more than economics.
Director Tharun Bhascker is directing his second film for a decent remuneration.
Hero Vijay Devarakonda signed more than 5 projects as hero.
Ritu Verma bagged an offer besides Nikhil for a film to be produced by Abhishek Pictures.
Comedian Priyadarshi Pulikonda joined AR Murugadoss and Mahesh Babu’s film shoot.
Producer Raj Kandukuri earned a brand value.
This is an achievement indeed for all of them. If professional growth is the basic motive behind every artist and technician giving more than 100% efforts on this film then congratulations, 'Pelli Choopulu' is a life changer for all of them.