ISB takes ‘Asta Chemma’

Wondering what this is all about? Well, the noted movie ‘Asta Chemma’ which scored a major hit has now added another feather onto its cap. There is news that this movie has been included as a case study for the students of the prestigious Indian School of Business (ISB) as part of their entrepreneurship course.

 Therefore, this happens to be the first ever Telugu movie to make it to a premier business school as a case study. Sharing his thoughts, director Mohanakrishna Indraganti expressed happiness and recalled the time when he and the producer worked on marketing it.