Chiru Happy with AD, Yevadu Clash

When producers are risking huge money in production and film business, they have to look for their own possibilities of recovering the same once the movie gets ready for release. In fact, seniors in industry say that if production is one phase of film business, both release and promotion form the other phase. So, planning a right release will automatically bring right profits. In this way, producer BVSN Prasad’s strategy to release ‘Aththarintiki Daaredi’ on August 7 is cent per cent right. 

From August 7 till August 15, there are a series of public holidays including the holy season of Ramzan. Like Pongal season, even this festive of Ramzan holidays will work positive in favor of films. Apparently, Bollywood is also eyeing on this peak season to keep the cash registers ring loud. We also heard that Chiranjeevi was happy to see ‘Aththarintiki Daaredi’ and ‘Yevadu’ clashing in at a good time.