Why 'SVSC' a Decent Hit in OS?

Victory Venkatesh and Prince Mahesh Babu starrer 'Seethamma Vaakitlo Sirimalle Chettu' raked in a record collection figures in Overseas area. At the end of its two days run, the movie collected Rs.2.98 crores($552,041). The movie is going to be a big hit in this area. Interestingly, this movie is running with mixed talk in India, and  is getting lesser collections in AP, Karnataka and other parts of India comparing with 'Naayak'. But why this discrimination between India and OS collections of 'Svsc'?

According to the analysts, since the NRIs are away from the members of their families and living isolated life in Overseas, obviously they like to watch the movies which include full of family relations, emotions and traditions of India. As 'Svsc' has been made as the same genre, which suits the tastes of Indians in Overseas,  the movie is receiving a overwhelming response in that area. Since Mahesh's previous movie 'Businessman' lacked these elements, the movie could not do well in OS, despite its decent run in AP.