The Colgate Hero is Allu Arjun

Stylish Star Allu Arjun has been roped in as the brand ambassador of Colgate Max Fresh in Andhra Pradesh. As per the sources, he was paid a handsome remuneration to act in this ad. 

Ms Rekha Rao, the Vice President, Marketing said, ' Colgate Max Fresh is targeted at the youth. Today's youth is always looking for something fresh and unique. We are pleased to have on board Allu Arjun as our brand ambassador.' Later, Allu Arjun said, 'I am extremely excited to be associated  with colgate Max Fresh. I had a great time shooting the TV commercial which blends the brand imagery and the messaging effectively. I also think that the advertising will connect with the youth.'