Silent Wave in Tollywood

Media men in Tollywood feel that industry is suddenly passing through a silent wave for some obvious reasons (un)known. Earlier, there was hype on some incident or the other, be it the shooting schedule, stars dates, remunerations, film progresses, audio dates, new ventures, sycophancy or otherwise something or the other used to pop up keeping the excitement alive. Off late, there is no such vibrancy. It is not that nothing of activity is going on in glam industry but something is being missed. Call it, the hype or the punch that are missing. 

Particularly we see two major groups or supporters always at loggerheads since Balakrishna and Chiranjeevi times. These so called supporters never used to leave any opportunity to bait the other group and things seem to have improved for good, if not totally changed. Even the recent controversy over alleged remarks of Ramcharan evoking Balakrishan’s outburst and the subsequent pact following Chiranjeevi’s words of wisdom is an indication of the changed things in our Tollywood.

After the ‘Dookudu’ blitz and IT raids, now ‘Sri Rama Rajyam’ drawing only partial collections despite the quality of the film, the buzz has become slow or if not silent. No surprises, still our newspapers fill their cinema page with whatever is available and TV channels beam out 30 minute stories on anything that seems fit to the person sitting on the table.

Set reporting is gone as there is only muhurat, audio and reviews where the press is invited. When there are only a handful of heroes and directors doing one or two pictures and small timers not getting the needed support, dubbing pictures do creep in and the industry runs the way wind blows at that particular time. It’s time for fresh air to creep into industry.