Puri knows importance of item songs

Item songs are becoming a rage. A good item song can ensure that the film gets good collections. Katrina Kaif’s ‘Sheila Ki Jawaani…’, Malaika Arora Khan’s ‘Munni Badnaam Hui…’, Kareena Kapor’s ‘Chammak Challo…’ and our latest one from Mahesh Babu’s Dookudu ‘Poovai Poovai’ by Parvathi Melton are all proof of the popularity of an item number in films.

Now director Puri Jagannath who also gave life to Mumaith Khan with a hot item number ‘Ippatikinka Naa Vayasu inka Padahaare…’ in Mahesh Babu’s Pokiri is all set to repeat it once again. Puri Jagannath has reportedly offered Bollywood model Swetha Bharadwaj 50 lakhs to do an item song for the film ‘The Businessman’.