Aravind & Vinayak in 'Matti' publicity

Looks like Allu Aravind’s brain is working double refined when it comes to promoting his home flick ‘Badrinath.’ In spite of the divided talk film has generated in public, collections are known to be showing a steady trend which might pull producer, distributors and exhibitors to safe shores by end of third week. Everything is the result of magic of Geetha Arts compound.

Not to leave any element of ‘Badrinath’ escape from promotion, Allu Aravind is planning to send few lucky winners to a Badrinath pilgrim trip while Vinayak got an idea of bringing the divine soil (Matti) of Badrinath to all theatres screening the film. As shown in the movie, soil of Badrinath is assumed to be very powerful with medicinal values that can heal many illnesses.