PR strategies behind Pan India films revealed

Ever since pan India fever started, the budget calculations in Tollywood is becoming the talk of the town. Even before the start of the project, the makers are coming up with leaks about 300crs and 400crs etc.

Earlier story and director track record used to get buzz on the film but now only budget numbers are deciding the range of the project. Behind this, PR strategy well versed with Hindi market is behing it as per the sources.

North audience, distributors and exhibitors there are allocating theatres to South films based on the scale of the project. So Mumbai PR agencies are playing this mind game of qouting huge bugdet figure to get theatres in the north. Apart from it, these numbers are becoming crucial in doing the theatrical business, OTT and satellite deals. As per the making and casting the the way it is projected,Amazon and Netflix can be wooed with huge deals and so the PR is promoting the films in such a ay.

For those rates, the budgets are qouted irrespective of the actual rates. Among these 100crs, half of them goes to the remuneration of the heroes and directors. Pan India heroes remuneration already crossed hundreds of crores and directors are also charging huge remuneration. They are projecting huge budgets and spending minimal on sets and VFX and they are giving coloring that paper cost as the budget cost and this is more or less is boomeranging on them as the people are not finding that richness on the screen.

- Pramod Nandivada