Exhibitors knock Film Chamber doors over revenue sharing model

Exhibitors knock Film Chamber doors over revenue sharing model. It is known that there had been a pause over the exhibitors, distributors and producers controversy over rental vs revenue sharing model due to the release of Ram Charan's Peddi.

Now that the film is released, exhibitors started knocking the doors of the Film Chamber for a revenue-sharing model. A senior trade member says , “Some exhibitors are now sending messages requesting that the issue be resolved through the Chamber.”

The source pointed “They accepted Chiranjeevi garu’s assurance and agreed to wait. The Telugu Film Chamber also made a similar appeal and asked them to give the industry a month.”

The trade source added, “A leading distributor had publicly assured audiences that ticket prices would not be increased even if the Telangana government permitted it. Yet ticket rates were eventually hiked for Peddi, which weakened their credibility.”

He shared that the exhibitors agreed to pause their fight on the request of Chiranjeevi. He said, “Their unity and collective strength appeared to diminish after that.”

The source explained, “Theatre owners in rural areas argued that their venues cannot match the infrastructure and facilities of multiplexes or premium theatres in places like Hyderabad’s Hitech City. They feared that the grading model would automatically reduce their share and put them at a disadvantage.”

He concluded, “The Telugu Film Chamber of Commerce is a recognized and registered trade body in both Telangana and Andhra Pradesh. Trade disputes are ideally resolved through established industry institutions rather than through individual personalities, however influential they may be. Hopefully, all parties have now realized the importance of that process.”