Sara Arjun, the talented actress known for her role in Dhurandhar, has been announced as the new brand ambassador for McDonald's India - North and East. This partnership marks a nostalgic return for Sarah Arjun, who starred in a famous McDonald's ad as a child. She will feature in a new TV commercial for the Buddy Meal, a value meal designed for sharing with friends.
Sarah Arjun expressed her excitement, saying, "McDonald's has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic." The new TVC recreates the iconic "girlfriend-boyfriend" banter from her original ad, blending nostalgia with humor. The Buddy Meal, priced at ₹119, includes two burgers, two Cokes, and one medium fries.
The campaign aims to celebrate friendship and the joy of sharing meals with friends. Anant Agarwal, Vice Chairman of MMG Group and CPRL, said the association with Sarah reminds them of the emotional connections customers have with their company. The Buddy Meal will be available at McDonald's restaurants in North and East India for a limited period.
The new TVC features Sarah and her friend playfully discussing their expectations from relationships before realizing that sometimes all they need is a simple meal from McDonald's. This partnership is a win-win for both McDonald's and Sarah Arjun, who is excited to reconnect with her roots.