Producer shocking claim on online ticketing apps

Online Ticketing Apps are exploiting producers. Ace producer Anil Sunkara speaking to scribes said that online Ticketing Apps like BookMyShow and others are exploiting the producers.

He said “BookMyShow or any such apps have begun exploiting us and cashing in on our weaknesses,” He continued “They inform us that a certain amount needs to be paid for a rating of nine. In a competitive business like cinema, a producer naturally wants a rating of ten, and they quote a higher price for that.”

He added “As a producer and businessman, I was tempted and ended up paying them,” He revealed “Realising our folly, all the producers on board of the guild held a meeting with app promoters and urged them to remove this paid rating system, as it was affecting collections. We asked them to take it down, but they declined, stating that it was part of their business model and advertising structure.”

He said “What we wanted to stop were these unorganised and paid ratings on apps,” and concluded “Now, our film Naari Naari Naduma Murari will also seek legal protection against fake ratings offered as part of paid packages. Other producers will follow suit, as this practice has crossed all limits.”