Yami blasts negative campaign on Dhurandhar

Yami blasts negative campaign on Dhurandhar, Hrithik comes in support.  Ranveer Singh's spy thriller Dhurandhar directed by Aditya Dhar is releasing on 5 December 2025.

However even before the release of the film, there has been a huge negative campaign on the film and some even posting negative reviews. In the midst of all this, Yami Gautam came out strongly over it.

Yami said  “This so called trend of giving money, in the disguise of marketing a film, to ensure good ‘hype’ for a film is created or else ‘they’ will continuously write negative things (even before the film is released), until you pay ‘them’ money feels nothing but kind of extortion. Just because this arrangement is accessible to anyone- whether to ‘hype’ a film or spread negativity against another actor/a film is a plague that is going to affect the future of our industry in a big way.”

Yami went on to add, “Unfortunately if anyone feels- it’s harmless & let’s do it because it’s the new ‘normal’, is mistaken. This monster of a ‘trend’ is eventually going to bite everyone. If truth is exposed about a million things under the garb of who & what ‘success’ is over the past 5 years esp , unfortunately it’s not going to be a pretty picture for many.”

Yami also said that these kind of practices are not there in south industry. Hrithik came out in support of Yami, and wrote: “More than anything , the golden thing that gets lost and leaves them and all of us impoverished is the journalists true voice , a chance for them to inform all the creative forces behind a movie what they felt , thought , what they applaud and criticise. Only true opinions have the potential where feedback helps us evolve. Their own right to freedom gets unknowingly usurped and so does our chance of growth. Without freedom of expression, without the truth helping us evolve , what job satisfaction can they or any of us hope for ?”