Anirudh Ravichander to Launch His Own Music Label

Anirudh Ravichander, the renowned music director, is all set to launch his own music label, a move that is expected to shake up the music industry. With a string of hits under his belt, Anirudh has already made a name for himself in the South Indian music scene, and this new venture is likely to take his career to the next level. The music director is currently working on Simbu's upcoming film Arasan, directed by Vetrimaaran, and is reportedly in talks with the producer to acquire the audio rights for the film.

If successful, Anirudh's move could inspire other music directors to follow suit, as legendary composers like Ilaiyaraaja and A.R. Rahman have been fighting for their rights in music. Anirudh's current market rate is ₹15Cr per movie, but he has agreed to a nominal salary of ₹8Cr for Arasan, citing his friendship with STR. However, the producer, Kalipuli S Thanu, has agreed to give him the entire audio rights as salary, which is expected to increase in value over time.

Anirudh plans to launch his music label with the soundtrack of Arasan, which is expected to be a game-changer. The film has commercial scope, and Anirudh is planning to create a mass elevating soundtrack with chartbuster songs. The anticipation and viewership are expected to be sky-high, given the success of Anirudh's previous projects.

With this move, Anirudh is set to become a major player in the music industry, and his music label is expected to make waves in the coming days. The music director's decision to launch his own label is a bold step, but given his track record, it is likely to pay off in a big way.