Flim Producers toughen stand against Influencers

Flim Producers toughen stand against Influencers. For long actors and filmmakers and producers vented their anger on negative reviews. Now, Film Producers threatened Legal Action against influencers who try to extort money for positive reviews.

The Indian Film and Television Producers Council (IFTPC), an association representing the interests of over 375 leading film and television producers in India came up with his powerful statement.

The statement noted that the IFTPC has observed "an alarming trend where certain social media influencers are engaging in predatory practices by threatening to release malicious and disparaging reviews or reaction videos of films, series, and other audiovisual content, coupled with demands for payment from producers."

The IFPTC added that "if these demands are not met, these influencers threaten to launch targeted campaigns designed to deliberately sabotage a project's reception and commercial viability."

Noting that the organisation is not against freedom of speech and welcomes 'genuine, constructive criticism,' the statement added that these "acts of extortion by some of these unscrupulous individuals go far beyond the purview of legitimate reviewing and are causing a grave threat to the creative and economic health of the Indian film and entertainment industry."