Aditya Chopra is bringing back his successful music strategy from Kajra Re and Dhoom 3 for the upcoming film War 2. The film, directed by Ayan Mukerji and starring Hrithik Roshan, NTR, and Kiara Advani, is expected to be a blockbuster. Yash Raj Films will only release a glimpse of the highly anticipated song featuring Hrithik Roshan and NTR's dance off, preserving the magic of the big screen experience.
According to a trade source, Aditya Chopra wants to build hype and hunger for the song until the release, rather than giving away the full song for free. He aims to bring people into theaters to experience the magic of seeing Hrithik Roshan and NTR dancing together on the big screen. This strategy has worked well for Chopra in the past, with films like Bunty Aur Babli and Dhoom 3.
The source adds that Aditya Chopra is playing the box office game with footfalls and ticket sales being his top priority. By not releasing the full song, he wants to encourage people to watch the film in theaters and experience the magic of the song in its entirety. This approach is expected to drive ticket sales and make the film a commercial success.
War 2 is shaping up to be one of the biggest films of 2025, with Aditya Chopra's strategic approach to music promotion playing a key role. With its star-studded cast, action-packed sequences, and catchy music, the film is expected to captivate audiences. The glimpse of the song featuring Hrithik Roshan and NTR's dance off is set to drop soon, building anticipation for the film's release on August 14th.